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Promote the Group's renowned name and reputation in the Arabian Peninsula and
the Middle East.
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Develop our
customer base in the following priority:
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The Kingdom of Saudi Arabia.
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Other GCC countries.
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Countries bordering the Arabian Peninsula.
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Other Pan-Arab Countries.
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Promote and nurture the Group capacity to improve and innovate the
on-time-delivered products and customer service.
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Provide
value-added services to the Group's customers.
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Selectively
invest in ventures and non-ventures investment.
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Maintain and
follow-up current investment.
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Control
operating and non-operating costs and expenses and maximize the return on the
Group's investment.
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Focus on
providing a timely and innovative products and services while endeavoring to
maintain a cost advantage in everything we do, and remain profitable.
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Expand and
continue the integration of the Group's Companies and affiliates.
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Keep up to
date with advancement in technology and consider automation when possible to
improve the efficiency and productivity, accuracy and timeliness of
information.
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